OUR STORY
Rosard Parfum is a British luxury home fragrance house, where the art of perfumery transforms spaces into olfactory masterpieces. Rooted in the refinement of English heritage and enriched by the timeless traditions of Middle Eastern scenting rituals, we craft fragrances that elevate the everyday into the extraordinary.
Founded by Faysal Al-Ahmed, Rosard Parfum draws its inspiration from the Middle Eastern ritual of scenting homes—a cultural practice that intertwines warmth, artistry, and storytelling. Central to this tradition is the use of real oud, a rare and precious essence revered for its deep, smoky richness and transformative power. With a vision to bring this heritage to modern living, Faysal reimagines the ritual through a British lens, harmonizing poetic contrasts to create scents that embody elegance and depth.
Every scent is a story, and every home becomes a canvas.